So what is keyword and keyphrase means?
Keyword means a single word which users search on search engines.for example :"laptop"
A combination of keywords which users search on search engines called as keyphrase.
now a days many people's prefer keyphrases,for example if a user want to buy a low cost laptop he will search for
keyphrase like "low cost laptops"
Why we choose keywords?
Keywords is a door to enter the website.many People's search keywords in search engine(SE) to find keywords related websites and it's easy for them to make choice.Choosing a key words can make or break your website.so here i write some tips for choosing right keywords.
How can i Choose right keywords for a website?
1. Read your website content and think as a user which keywords or keyphrases a user finds in your site and make a list of all keywords.
2. Spend some time on key word research here i suggest you some of free tools www.freekeywords.wordtrackers.com http://www.keyworddiscovery.com/search.html and search your keywords on that tools and check whether those keywords which you have make a list earlier are really users searching keywords if not take a look on that tools which gives you suggestion for keywords.
3.After choosing keywords there is a another step to analyze.
What is keyword analyze?
This is the most important step in seo to analyze keywords.firstly search a keywords in a search engine and you will find some result on the top right hand side.The result will be in lakhs/crores so there are the competitor of that keyword.But here is a trick to known how many real competitor for the keyword so enter this google command intitle:your key word and you will find real competitor of your keywords if u find less then 10000 result then you can optimisite that key word.